CLS January - Claiming Green: Fact or Greenwashing

Hamilton SPN is proud to be collaborating with McMaster's Academic Sustainability Programs Office, Sustainable Hamilton and many others to present the Community-Based Leadership in Sustainability (CLS) workshop series. Join us on January 15th for the next workshop in the series.

Overview

As a responsible consumer or concerned citizen, you’re doing your best to lighten your ecological footprint and live a sustainable life. As a business purchaser or marketer, you understand how important Corporate Social Responsibility is to your brand image, to your employees and your customers. You’re doing your best to ensure your products or services are offering credible, sustainable benefits.

But there’s a catch: how do you know if that "green" product is really as sustainable as the advertising or packaging claims? How do you tell genuine "green" marketing claims apart from false or misleading "greenwashing"? As a business, how do you avoid the sin of greenwashing?

Join Sustainable Hamilton and our sustainability marketing experts to find out how, as they offer a guide to navigating the murky world of green marketing claims. There’s sure to be great discussion on this controversial and important topic – including a quiz to see how attuned you are to genuine versus greenwashing marketing claims!

***Register here - https://www.eventbrite.ca/e/claiming-green-fact-or-greenwashing-tickets-14636864255

Agenda

7:00 - 8:00: Keynote Speakers
8:00 - 9:00: Panel Discussion
9:00 - 10:00: Networking

Speakers

Mike Sawchuk, Global Sales & Business Development Manager, Environment – Supply Chain & Sustainability at UL Group

Ottawa-based UL Group administers and offers third-party EcoLogo certification of products and services to build and strengthen trust between buyers and suppliers.  Michael will explain the “Sins of Greenwashing” to help marketers and consumers understand the difference between genuine or greenwashing claims, as well as sharing insights into EcoLogo certification. Michael will also touch upon UL Group’s just released White Paper “Under the Lens: Claiming Green”: a survey of green product claims and assessment of the impact that green product claims have on consumer preference and perceived brand value.  

Peter Baraniecki, Manager, The Printing House in Hamilton will discuss Forest Stewardship Council (FSC) certification and how buying FSC-certified paper products and services helps promote sustainable forestry practices.

Roger Abbiss, Owner and Chief Coffeecologist at Hamilton-based Coffeecology and owner/operator of 4 coffee shops –  My Dog Joe, Mulberry Street & Democracy in Hamilton, and Station One Coffeehouse in Grimsby – is a passionate advocate of Free Trade coffee and an expert on Free Trade certification.

Sandi Stride, Founder and CEO of Sustainable Hamilton will reveal a new certification program for Hamilton-area businesses to help promote genuine sustainability actions.

More Information

Dress Code: Business Casual
Refreshments will be served

Posted on December 9, 2014 and filed under Events, Claiming Green.